2021 Grammy Ratings plunge 53%. CTV enables marketers to buy audiences rather than programs.
Full article from Variety https://bit.ly/3bScohS
With fragmentation, time-shifting, Cord Cutting...it is hard to pick the right program. Even sure-fire hits like the Grammys are under siege. The audience has moved to CTV | Streaming | OTT and that is a great opportunity for marketers. FYI -while traditional Grammy Ratings were down 53%, the Streaming audience was 83% larger than the Grammy's in 2020.
Addressable advertising offered by CTV can ensure advertisers that they are efficiently reaching & influencing the right audience, with the correct message, at the optimal time of consideration or purchase.
CTV delivers all the impact of TV with digital attribution. It is simple, easy, and efficient to start a CTV campaign. Want to learn more? Let's talk 727 580 4857