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  • Robert Eckelman

A wise man told me the answers are in the questions. Here are 2 questions relating to media costs

There is a place for TV, Cable, CTV, and more in local advertising budgets. This post is about media math. A wise man once told me the answers are in the questions. Here are 2 questions to ask.


1 What percent of the coverage provided by the television or cable station is outside of my primary marketing area.

2, What percent of the people reached are currently in the market for my product or service.

you decide then click here https://bit.ly/3sF1eTy


for the full post and realistic formula.



#CTV | #OTT always getting better, get yours before someone gets the better of you.

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