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As of 7/25/23 All New Blog Posts Moved here

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

As of 7/25/23 All New Blog Posts Moved here

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Return to the office, work from home, find a new job, there are tradeoffs in everything

Return to the office, work from home, find a new job, there are tradeoffs in everything

Return to the office, work from home, find a new job, there are tradeoffs in everything

A quick scan of the latest headlines regarding Return To Office -Bosses winning the return to office battle, Employers get tougher on...

Robert Eckelman

Sep 20, 20221 min read

CTV| Streaming A lot for a little, well way less than my cable bill.

CTV| Streaming A lot for a little, well way less than my cable bill.

CTV| Streaming A lot for a little, well way less than my cable bill.

I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...

Robert Eckelman

Sep 19, 20221 min read

Amaton, that's not a typo. Amazon to start selling Peleton.

Amaton, that's not a typo. Amazon to start selling Peleton.

Amaton, that's not a typo. Amazon to start selling Peleton.

I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the...

Robert Eckelman

Sep 15, 20221 min read

9/12/22 Emmys TV's tent pole event hits a new low

9/12/22 Emmys TV's tent pole event hits a new low

9/12/22 Emmys TV's tent pole event hits a new low

I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...

Robert Eckelman

Sep 15, 20221 min read

CTV = Connected TV | OTT = Over The Top TV

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