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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
Jul 30, 20211 min read
Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?
Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊....
Robert Eckelman
Jul 29, 20211 min read
The reason most people fail is that they give up what they want most for what they want now.Â
Here are 6 more thoughts - Thank you for sharing Sam :) 1. The reason most people fail is that they give up what they want most for what...
Robert Eckelman
Jul 28, 20210 min read
Robert Eckelman
Jul 27, 20211 min read
Ordinary people can have extraordinary success through 10,000 hours of practice
In Malcolm Gladwell's book Outliers, Gladwell writes ordinary people can have extraordinary success through 10,000 hours of practice. Tom...
Robert Eckelman
Jul 26, 20211 min read
Viewing the Summer Olympics so much better with the Roku Olympic Hub.
The Olympic Hub wins the Gold for making 5500 hours of content easy and enjoyable to view. The Hub provides easy access to: Live events,...
Robert Eckelman
Jul 16, 20211 min read
Addressable advertising continues to grow as CTV consumption increases
According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite...
Robert Eckelman
Jul 13, 20211 min read
30 Quibi shows released with great fanfare 45 more titles to go :)
In just 2 weeks Roku delivers more audience than Quibi did 8 months. Quibi had plenty of promotion, the content was good, they just did...
Robert Eckelman
Jul 12, 20211 min read
To the moon! CTV has taken off like a rocket or at least...
like Virgin Galactic. Millions of people are watching FAST- free ad-supported streaming TV. Roku, Pluto, Tubi dominate. These...
Robert Eckelman
Jul 8, 20211 min read
I started my day by making my bed. Watch this 5:47 min clip and you may also
This is a powerful video for all. Please watch. I found this clip on Linkedin and receive no other benefit than to share and hope this...
CTV = Connected TV | OTT = Over The Top TV
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