Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Robert Eckelman

Jul 30, 2021
1 min

Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?

Turn your weakness into your competitive strength. LAWonCTV- Legal Advertising Works on CTV core strength is our size- We Are Small 😊. That means our clients are huge. We work as an extension of our client's business, rather than the traditional vendor relationship. Our success depends on our client's success, we are happy to put you in touch with some of our partners. Don't let size fool you, I have worked for some of the largest media companies in the media business. In th

Robert Eckelman

Jul 29, 2021
1 min

The reason most people fail is that they give up what they want most for what they want now.

Here are 6 more thoughts - Thank you for sharing Sam :) 1. The reason most people fail is that they give up what they want most for what they want now. 2. Common sense is like money and health: once you have it you must work to keep it 3. Laziness may appear attractive, but it’s work that gives satisfaction. 4. Hold yourself to a higher standard than anyone expects of you. 5. History is an amazing early warning system. 6. Education is the progressive discovery of what w

Robert Eckelman

Jul 28, 2021
0 min

A few laughs every day helps with productivity. here's how Jerry Seinfeld describes the Olympics

Robert Eckelman

Jul 27, 2021
1 min

Ordinary people can have extraordinary success through 10,000 hours of practice

In Malcolm Gladwell's book Outliers, Gladwell writes ordinary people can have extraordinary success through 10,000 hours of practice. Tom Brady & Michael Jordan are fantastic examples. Both of these athletes were | Are great, likely always have been but it also took practice, dedication, and incredible drive (SISU) Brady was a Back-Up his first two years and the University of Michigan and only drafted to the NFL in the 6th round. Michael Jordan failed to make his high school

Viewing the Summer Olympics so much better with the Roku Olympic Hub.

Robert Eckelman

Jul 26, 2021
1 min

Viewing the Summer Olympics so much better with the Roku Olympic Hub.

The Olympic Hub wins the Gold for making 5500 hours of content easy and enjoyable to view. The Hub provides easy access to: Live events, specific sports, highlights, medal count... It is a partnership between Roku & NBCU. This was made possible due to streaming. #CTV #Streaming #OTT #Roku always getting better

Addressable advertising continues to grow as CTV consumption increases

Robert Eckelman

Jul 16, 2021
1 min

Addressable advertising continues to grow as CTV consumption increases

According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite penetration differ by age range-here is a breakout by age range. Full article here https://pewrsr.ch/3iaeU4S Viewership has increased, People just changed platforms. Out with cable and in with CTV. Top Reasons to cut the cord or not subscribe 1, People can view the content they want for Free 2, The cost of cable or satellite is too expensive 3, T

Robert Eckelman

Jul 13, 2021
1 min

30 Quibi shows released with great fanfare 45 more titles to go :)

In just 2 weeks Roku delivers more audience than Quibi did 8 months. Quibi had plenty of promotion, the content was good, they just did not have a presence on the largest and best screen, the Big Screen in the living room (lesson learned). It gets better Roku only released 30 of 45 shows. Watch all you want it is free...more to come. #CTV #Streaming #OTT always getting better

To the moon! CTV has taken off like a rocket or at least...

Robert Eckelman

Jul 12, 2021
1 min

To the moon! CTV has taken off like a rocket or at least...

like Virgin Galactic. Millions of people are watching FAST- free ad-supported streaming TV. Roku, Pluto, Tubi dominate. These networks/apps/portals are overflowing with content from every genre: Movies, News, Sports... they even have content that was once behind a paywall such as Quibi- it is now free on the Roku channel. #CTV #OTT #Streaming just keeps getting better

There is a current dust-up between Roku & Spectrum that may impact your ad schedule.

Robert Eckelman

Jul 8, 2021
1 min

There is a current dust-up between Roku & Spectrum that may impact your ad schedule.

Spectrum cable sells Ads Everywhere, Everywhere just may not include Roku the #1 streaming platform. The dissension between Spectrum and Roku is publically unknown. Articles attached https://bit.ly/2TH57eA https://bit.ly/3AG3QEV My guess is that it is inventory and ad revenue. Would Uber give yellow cab drivers a free ride? More here https://bit.ly/2VaHEm7 While I have a strong opinion here, I will keep it to myself. If you want more information on how you can improve Ad Camp

Robert Eckelman

Jul 8, 2021
1 min

I started my day by making my bed. Watch this 5:47 min clip and you may also

This is a powerful video for all. Please watch. I found this clip on Linkedin and receive no other benefit than to share and hope this video makes you better. I likely won't change the world but I hope to enhance it for those who I contact either virtually or in person. Thank you to all who serve Please feel free to share the link to the video below- from YouTube https://youtu.be/3sK3wJAxGfs

People and Products both have life cycles. Hope this post helps.

Robert Eckelman

Jul 7, 2021
1 min

People and Products both have life cycles. Hope this post helps.

As products | companies move through their lifecycle there are many challenges. Ultimately products & companies embrace change and grow or fail to respond and exit the market. Below is a chart of the product lifecycle. I am completely not ready for the decline, so my choice is product extension. CTV and entrepreneurship have definitely spawned new growth and fulfillment. As we mature some of us go through personal lifecycle shifts | enhancements. As I reflect on where I have

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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