Blog

As of 7/25/23 All New Blog Posts Moved here

Robert Eckelman

Aug 23, 20201 min

What you say about yourself pales in comparison to what customers say about you

It is why I left a large company and started my own business. In the past my loyalty was split between company and client, now I am 100%...

Robert Eckelman

Aug 17, 20201 min

CTV and OTT are different even if some people claim they are the same.

There is a lot of confusion surrounding CTV and OTT. Here is a great article, not from me, that will fully explain the differences....

Robert Eckelman

Aug 17, 20201 min

TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels

After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now...

Robert Eckelman

Aug 7, 20201 min

Finally A simple definition of the difference between CTV and OTT?

CTV is the device connected to a TV or a smart TV capable of streaming. OTT is content being delivered over and around a Cable Company or...

Robert Eckelman

Aug 6, 20201 min

The Economy of the internet

https://bit.ly/3kfDFwK LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

CTV = Connected TV | OTT = Over The Top TV