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As of 7/25/23 All New Blog Posts Moved here

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

As of 7/25/23 All New Blog Posts Moved here

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What you say about yourself pales in comparison to what customers say about you

What you say about yourself pales in comparison to what customers say about you

What you say about yourself pales in comparison to what customers say about you

It is why I left a large company and started my own business. In the past my loyalty was split between company and client, now I am 100%...

Robert Eckelman

Aug 23, 20201 min read

CTV and OTT are different even if some people claim they are the same.

CTV and OTT are different even if some people claim they are the same.

CTV and OTT are different even if some people claim they are the same.

There is a lot of confusion surrounding CTV and OTT. Here is a great article, not from me, that will fully explain the differences....

Robert Eckelman

Aug 17, 20201 min read

TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels

TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels

TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels

After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now...

Robert Eckelman

Aug 17, 20201 min read

Finally A simple definition of the difference between CTV and OTT?

Finally A simple definition of the difference between CTV and OTT?

Finally A simple definition of the difference between CTV and OTT?

CTV is the device connected to a TV or a smart TV capable of streaming. OTT is content being delivered over and around a Cable Company or...

Robert Eckelman

Aug 7, 20201 min read

The Economy of the internet

The Economy of the internet

The Economy of the internet

https://bit.ly/3kfDFwK LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

Robert Eckelman

Aug 6, 20201 min read

CTV = Connected TV | OTT = Over The Top TV

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