It is why I left a large company and started my own business. In the past my loyalty was split between company and client, now I am 100% dedicated to the clients that I serve. This is a big difference that clients feel recognize and benefit from. More here https://bit.ly/2QlEAy1 LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

There is a lot of confusion surrounding CTV and OTT. Here is a great article, not from me, that will fully explain the differences. https://methodshop.com/2020/02/ott-vs-ctv.shtml Some of the confusion is coming directly from sellers. Possibly under-educated or possibly even unscrupulous. It also may stem from reputable sources within the field. When The Interactive Advertising Bureau- IAB, Media Rating Council-MRC, Nielsen, ComScore, discuss or write about OTT they are prima

After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now between 7.7% and 8.3%. According to MoffettNathanson, If that rate continues pay-TV could be gone in 12 years. https://www.connectadtv.com/post/moffettnathanson-estimates-that-the-traditional-pay-tv-could-disappear-in-12-years https://bit.ly/3g5XKCg LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

https://www.connectadtv.com/post/hulu-s-ad-supported-tier-is-getting-cheaper-annual-plan-for-existing-customers-59-99 LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

CTV is the device connected to a TV or a smart TV capable of streaming. OTT is content being delivered over and around a Cable Company or broadcaster. While CTV and OTT are different many use them interchangeably. When I talk with Clients I always say CTV. If we discuss OTT, I always identify, this means Impressions On Televisions. Keep in mind the Internet Advertising Bureau (IAB) and other distinguished leaders in the CTV | OTT space official definition for OTT streaming vi

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CTV | OTT advertising is not about targeting a program. It is about targeting a precise audience made up of your law firm's best potential customers. As long as it is professionally produced, brand-safe, long-form content we are content-agnostic and audience orthodox. We don't now and never have controlled what our best customers watch. With CTV | OTT we can now meet them where they choose to be. LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT