Blog

As of 7/25/23 All New Blog Posts Moved here

Robert Eckelman

Jan 20, 20231 min read

Q3 2022 Cord Cutting accelerate Traditional Pay TV / Cable Could fall to 42% by 2026

There is no end in sight for cord cutting. Traditional cable companies are shifting to almost all focus to high-speed internet and...

Robert Eckelman

Jan 20, 20231 min read

The reach of CTV is almost on par with traditional broadcast

CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable. 94% reach 2022 86% in...

Robert Eckelman

Jan 20, 20231 min read

Advertising & Marketing stellar but a slow amateurish response will not deliver results

I see this more often than I would like to admit. Lately when I am in the market for a product I reach out to a company and I either...

CTV = Connected TV | OTT = Over The Top TV