Robert EckelmanJan 29, 20211 minViewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :) Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts
Robert EckelmanJan 28, 20211 minGuess who is sidelined for Sunday's big gameIn addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an...
Robert EckelmanJan 9, 20211 min2020 the year CTV skyrocketed & traditional tv continued its rapid decline.This is not all bad news if you are a marketer. CTV | Streaming reduces wasted ad spend and increases advertising impact. Networks have...
Robert EckelmanJan 7, 20211 minAmazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user2020 Roku has grown its active accounts by 38% to 51.2 million. According to the article below that surpasses Amazon. numbers don't...
