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As of 7/25/23 All New Blog Posts Moved here

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

As of 7/25/23 All New Blog Posts Moved here

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Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)

Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)

Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)

Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts

Robert Eckelman

Jan 29, 20211 min read

Guess who is sidelined for Sunday's big game

Guess who is sidelined for Sunday's big game

Guess who is sidelined for Sunday's big game

In addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an...

Robert Eckelman

Jan 28, 20211 min read

2020 the year CTV skyrocketed & traditional tv continued its rapid decline.

2020 the year CTV skyrocketed & traditional tv continued its rapid decline.

2020 the year CTV skyrocketed & traditional tv continued its rapid decline.

This is not all bad news if you are a marketer. CTV | Streaming reduces wasted ad spend and increases advertising impact. Networks have...

Robert Eckelman

Jan 9, 20211 min read

Amazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user

2020 Roku has grown its active accounts by 38% to 51.2 million. According to the article below that surpasses Amazon. numbers don't...

Robert Eckelman

Jan 7, 20211 min read

CTV = Connected TV | OTT = Over The Top TV

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