Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts

In addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an article in AdAge CBS has sold out the game https://bit.ly/3r2Ozst but Budweiser, Coke, Pepsi, and Hyundai will not be among the advertisers. New to the game will be Huggies, Scotts Miracle-Gro, and Chipotle. Expect to see fewer ads for Movies and autos also. No doubt this game is still the big show with the largest audience on TV. With big

Solutions. Let's face it the internet economy is funded by advertisers. It is the fair exchange between consumers media companies. Cookies help advertisers deliver ads to the most likely audience, measure outcomes & more. Google will not let go of the Golden Goose that made them supreme without a plan and many genius companies are working on solid solutions independently or in a collaborative effort. Unified ID, Privacy Sandbox, Turtledove, ComScore, SSO are all steps in the

This is not all bad news if you are a marketer. CTV | Streaming reduces wasted ad spend and increases advertising impact. Networks have been losing viewers for years. As ratings declined they did not change much. New news sets, younger ( less expensive talent) a few hit shows. There really was not much they could do. The change was due to the evolution, moving form 3 networks to a few hundred. Consumers wants, needs, time demands also shifted. Many advertisers stayed the pat

2020 Roku has grown its active accounts by 38% to 51.2 million. According to the article below that surpasses Amazon. numbers don't matter much they are both over 5O million and wildly popular. Roku total streaming hours were 17.1 million, up 55% from Q4 of 2019. Get out your sunglasses, the future is bright for Roku and most in the streaming Biz. More activity in the CTV space here https://bit.ly/35mqBzY