Building trust and loyalty are getting harder and harder to come by these days. There are many scams, disinformation, partisanship… trusted loyalty can still be achieved it just takes consistent effort. Keep in mind With every contact trust him loyalty can also be lost in a heartbeat.
I just read an article in marketing charts that supports this exact theory.
Study of 1,700 consumers
58%ganing trust say it is a slow process
70% say they lost that trust quickly.
Full article here https://bit.ly/3KD5NYP