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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Feb 27, 2022
- 1 min
Small enough to care large enough to specialize partner with LAWonCTV for full benefits of CTV
We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was to do almost the exact opposite of what they do. We are not trying to be everything to every advertiser nor are we trying to show top-line growth to stockholders. We simply want to produce the best transparent results for our clients. Our 100% focus is delivering client results through CTV. Our current client list has asked us to do their dis


Robert Eckelman
- Feb 23, 2022
- 1 min
In Business Trust and Honesty are king.
In Business Trust and Honesty are keys to building strong lasting relationships and referrals. They take years to build and can be destroyed in minutes. Every contact with a customer is an opportunity to enhance trust, honesty and your relationship with your clients. There should be no off days no excuses be your best so customers can be their best. Full post here https://bit.ly/3vbbpmJ
Robert Eckelman
- Feb 17, 2022
- 1 min
When the hard things in life become harder not to do you will succeed
Defining your authentic why’s Will lead to your personal what’s Your genuine what’s are hard to achieve When the hard things become harder not to do You will become unstoppable & achieve success Full post here https://bit.ly/3gPycwe


Robert Eckelman
- Feb 8, 2022
- 1 min
It’s nice when thoughts are backed up by research. CTV | Streamin is replacing TV & Cable
49% of viewers say Streaming has replaced traditional TV Full article here https://bit.ly/3B2fiLI


Robert Eckelman
- Feb 8, 2022
- 1 min
70-80% of Subscribers to Peacock & Hulu select Ad-Supported versions
Peacock says they have a total of 24.5 million subscribers. 9 million being paid subscribers. Of their 9 million paid subscribers, the company says 80% opt for the ad-supported version. Full article https://bit.ly/3uxi7TV. A quick Google search of Hulu subscribers indicates they have between 39-43 million. I am not sure of the number between paid subscribers and people who are receiving a bundle. Of the people who subscribe to Hulu approximately 4 million or 10% subscribe t


Robert Eckelman
- Feb 3, 2022
- 1 min
An Attitude of gratitude can take some work but pays big dividends
Morning routine that sets the tone for the day. Up early Quiet and deep breathing (Wim Hof Breathing, or Box Breathing) Mentally Visualizing people & things you are blessed to have in my life. Chill and wait for productive thoughts to enter your my mind. This morning my 2018 vision poster popped into my head so I updated it and am sharing it. I hope you enjoy.
CTV = Connected TV | OTT = Over The Top TV
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