Robert Eckelman
Is it all in your head? Your mind can play tricks.
As you move into the new year now is a good time to take inventory of what is moving you forward and what may be holding you back. Tweet & video is from Steve Stewart - Williams
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Dec 19, 2021
- 1 min
Joe and Joe total doppelgangers
the question is who is A and who is B? you will likely guess is correct but if they were both in football jerseys and both had gray hair it would be a challenge. A B
Robert Eckelman
- Dec 17, 2021
- 1 min
49% of US High-Speed HH have 4+ OTT Subscription services
According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better Full Story https://bit.ly/3dXf0eB
Robert Eckelman
- Dec 16, 2021
- 1 min
Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.
They are all good when used correctly and or in combination. They are also very different. Ad impressions are not all equal, they deliver different audiences, impact, and efficiencies. Full article here https://bit.ly/3sfHOHp
Robert Eckelman
- Dec 13, 2021
- 1 min
Pelotons response to the death of Mr. Big -swift and brilliant
Just a few days ago it was announced a key character in a well-known TV series died after a hard Peloton workout. Within about 48 hours Peloton countered with humor and authority on the health benefits of their product. Turning lemons into lemonade good job!
Robert Eckelman
- Dec 9, 2021
- 1 min
Winning for all the right reasons. Tom Brady' winning attitude can be transformed to your business.
I think the key is understanding winning is not an individual goal. Think of how your efforts impact those around you. If your commitment to your team, family, friends were matched with the same efforts, how much better will everyone be.
Robert Eckelman
- Dec 6, 2021
- 1 min
The NFL added an extra game (17) and is considering more teams.
There is an old adage- just because you can doesn't mean you should. Will more NFL games or more teams improve the quality of play, fan loyalty, viewership, or merchandise sales? Many upstart leagues have tried and many have folded. Time will tell, I will be watching.
Robert Eckelman
- Dec 2, 2021
- 1 min
success happens when you have the right strategy, commitment, courage, vision, motivation…
One of my favorite stories is David & Goliath, I have never thought of this as a religious story, but It is a story I play out in my head whenever I am confronted by an obstacle or need motivation. Here is a great video from Ft. Marcus Taylor, if you are ready to win spend 10 minutes with this video. I hope it inspires you the same way it inspires me.
Robert Eckelman
- Dec 1, 2021
- 1 min
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better
CTV = Connected TV | OTT = Over The Top TV
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