Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

There are many things we'd like to forget about 2020.

Robert Eckelman

Dec 30, 2020
1 min

There are many things we'd like to forget about 2020.

My heart goes out to all affected by Covid. Most of us will recover, as a country, we will learn and be better prepared. "Those that fail to learn from history, are doomed to repeat it." Winston Churchill. That said I would rather look to the future than dwell in the past. I've invested time and effort in 2020 to share knowledge on CTV. Of all the many we may want to forget about 2020, there are also things to remember. If you are a marketer or an advertiser 2020 marked a tre

Another large media company following the viewer's shift to Streaming

Robert Eckelman

Dec 22, 2020
1 min

Another large media company following the viewer's shift to Streaming

MGM is exploring a sale. The studio believes its library of content, including some of the box office's biggest hits, is ripe for a company looking to expand into streaming. More here https://bit.ly/38tgryc

The world is flat. USA Today & parent company shipping 485 Jobs to India

Robert Eckelman

Dec 16, 2020
1 min

The world is flat. USA Today & parent company shipping 485 Jobs to India

This is a post, not a judgment. I know how I feel about it and I will keep that to myself. Full disclosure I did work for Gannett years ago and I enjoyed working for them. Full article here https://bit.ly/3mqCaMb

Ad Revenue doubles on Fox-owned Tubi in 2020.

Robert Eckelman

Dec 14, 2020
1 min

Ad Revenue doubles on Fox-owned Tubi in 2020.

In March 202O Fox purchased Tubi for $440 Million. Financial executives from Fox now say Tubi revenue could surpass broadcast network revenue in the next 2-3 years. Full Media Post story here https://bit.ly/34ehS2e

That was fast- Movies & shows released to streaming at the same time or before Theaters & Networks

Robert Eckelman

Dec 10, 2020
1 min

That was fast- Movies & shows released to streaming at the same time or before Theaters & Networks

All Warner Bros. 2021 Movies to HBO Max at the same time they are released to Movie theaters. Vikings the History Channels top show will release the final season on Amazon before it runs on the History channel. CTV | OTT | Streaming has turned traditional media and entertainment upside down.

Viewers favor CTV | OTT | Online over traditional or pay-TV

Robert Eckelman

Dec 3, 2020
1 min

Viewers favor CTV | OTT | Online over traditional or pay-TV

CTV | OTT getting better for advertisers and viewers.

It has been a tumultuous 2020 with a positive attitude we will persevere and succeed- SISU.

Robert Eckelman

Dec 2, 2020
1 min

It has been a tumultuous 2020 with a positive attitude we will persevere and succeed- SISU.

My favorite word and concept sums up success in 2020 Sisu-determination, tenacity, purpose, grit, resilience, and hardiness. A mindset that will enable you to reach beyond your present self and achieve greatness. A finish word no exact English translation.

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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