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As of 7/25/23 All New Blog Posts Moved here

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

As of 7/25/23 All New Blog Posts Moved here

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Control your thoughts, sometimes it is hard.

Control your thoughts, sometimes it is hard.

Control your thoughts, sometimes it is hard.

Control your feelings, sometimes that is harder. Master your thoughts & feelings and you control your destiny. To that, I share these 7...

Robert Eckelman

Sep 10, 20201 min read

Will traditional TV and Cable survive when CTV channels are adding shows live Survivor?

Will traditional TV and Cable survive when CTV channels are adding shows live Survivor?

Will traditional TV and Cable survive when CTV channels are adding shows live Survivor?

They will (I hope they do) but they will have to change. Five years from now Broadcast TV and traditional cable will look much different....

Robert Eckelman

Sep 3, 20201 min read

I set up a call with people I knew, liked, & respected. I was excited & prepared, I had...

I set up a call with people I knew, liked, & respected. I was excited & prepared, I had...

I set up a call with people I knew, liked, & respected. I was excited & prepared, I had...

something great for them. Then something unexpected happened. I was terrible. I wish I had recorded the call to learn from. I did not but...

Robert Eckelman

Sep 2, 20201 min read

CTV = Connected TV | OTT = Over The Top TV

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