Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Robert Eckelman

Cord cutting past the majority. Households leaving behind cable companies at an alarming rate.

In Q1 2023 Comcast reported losing 614,000. Charter / Spectrum also incurred severe TV customer losses. In Q1 2023 Charter / Spectrum...

Robert Eckelman

Is the US getting Old? more 65+ than 12-24 so yes it is.

The US birth rate is down. People in the US are living longer. We are getting older it is that simple. This will impact everything from...

Robert Eckelman

Age and gender targeting so Henry Ford, psychographic targeting very Elon Musk!

Age and gender targeting, as well as psychographic targeting, are different approaches used in marketing and advertising to reach...

Robert Eckelman

ESPN and TMobile a threat to cable companies?

Yep you bet! ESPN is considering going direct to consumers. I think they continue to offer their programming to cable companies but it...

CTV = Connected TV | OTT = Over The Top TV