Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Keep it real or potentially pay up. Google & iHeartMedia resolve allegations by paying 9 Million

Robert Eckelman

Nov 30, 2022
1 min

Keep it real or potentially pay up. Google & iHeartMedia resolve allegations by paying 9 Million

There is a federal law that states that makes it illegal to be dishonest or deceptive in advertisements. It is called the Federal Truth in Advertising law. I don't think it is enforced often but when it is, there is a hefty price to pay. Google and iHeart were involved in a recent breach with the Pixel 4. Wile it is likely a great phone, Google and iHeartMedia were sude over ads by radio announcers who endorsed the Pixel 4 phone, despite never having used the device. Full sto

Robert Eckelman

Nov 21, 2022
1 min

Wait for it, I know this will make you laugh 😁

And who does not want to laugh? I am typically not a humor poster, I guess I am still not because this is not my video. I saw it and laughed, thought it would be nice to pass on a smile. Watch until the end.

What was once intimidating became the norm 94% of U.S. HH are reachable via CTV

Robert Eckelman

Nov 21, 2022
1 min

What was once intimidating became the norm 94% of U.S. HH are reachable via CTV

Many of us don't realize it, buy we change the way TV, Video, Sports, and Movies are delivered to households. We may not have seen a reason to change and if it were not for the pandemic we likely would not have shifted so quickly. Covid compressed time and made the growth of streaming possible The pandemic changed many things. It changed the way we communicated with friends, family, and grandchildren. It changed the way we went to work. Many of us went to full-time work from

For CTV Streaming OTT it is a September to remember. Let's Go

Robert Eckelman

Nov 17, 2022
1 min

For CTV Streaming OTT it is a September to remember. Let's Go

Cable, satellite, and broadcast, on a divergent path from CTV, Streaming, and OTT Full story here https://www.connectadtv.com/post/i-am-not-peacocking-september-was-a-great-month-for-streaming-ctv-ott

No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future

Robert Eckelman

Nov 17, 2022
1 min

No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future

I just returned from a three-day trip to Vegas. Luckily, I returned with my wife and my wallet, not so luckily my wallet was empty. I am more into shore bets these days, and one of the bets I am placing is that streaming and CTV is the future. All you have to do is Google it, #CTV #Streaming #OTT Is on fire. CTV | Streaming | OTT continues to grow at astronomical rates while Cable and Satellite are withering. Q3 2022 CTV & Streaming +900,000 subscribers, Q3 2022 Cable and Sat

Streaming & CTV vs. Cable & Satellite Two divergent paths are moving in opposite directions

Robert Eckelman

Nov 17, 2022
1 min

Streaming & CTV vs. Cable & Satellite Two divergent paths are moving in opposite directions

Q3 2022 Streaming & CTV 900,000 Net Gain Q3 2022 Cable & Satellite Net Losses 980,000 This is not the law of small numbers in play it is simply a shift in how consumers use enjoy and spend time with media full story here http://bit.ly/3EGXLfA

FCC rules are meant to be broken more often than not by the people who want to make the rules

Robert Eckelman

Nov 8, 2022
1 min

FCC rules are meant to be broken more often than not by the people who want to make the rules

I don't make partisan political posts and this is not one. This is a post about political campaigns and the disaster that they have become. The FCC has been very clear about rules regarding calls to cell phones end texts and yet I have received dozens of calls and texts over the last 10 days. Why is it that these politicians lack ethics and integrity even before their first day in office I just don't get it .

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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