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As of 7/25/23 All New Blog Posts Moved here

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

As of 7/25/23 All New Blog Posts Moved here

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The GOAT recharges & gets updates- Hertz, Tesla, Tom Brady partner up

Robert Eckelman

Oct 25, 20210 min read

Big star, short commercial, little copy, big impact-

Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...

Robert Eckelman

Oct 23, 20211 min read

If you view the glass water as half empty, turn it over. There is always a bright side

If you view the glass water as half empty, turn it over. There is always a bright side

If you view the glass water as half empty, turn it over. There is always a bright side

When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...

Robert Eckelman

Oct 22, 20211 min read

I am a fan of Tom Brady on and off the field. It is great when star power & creative collide

FTX CRYPTO is scoring with creative the way Tom Brady scores on defenses. Here is what is even more impressive. Brady is walking the talk...

Robert Eckelman

Oct 18, 20211 min read

CTV = Connected TV | OTT = Over The Top TV

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