Thank you to Leverage To Scale, Dan Moyle, Amber Vilhauer, for having ConnectADtv as a guest on their Podcast. ConnectADtv is a sister company to Legal Advertising Works on Connected TV -LawonCTV.com Podcast here https://bit.ly/2N7ab8B Link to Leverage To Scale Podcasts https://leveragetoscale.com/podcast/

Have you ever watched a commercial, loved it, remembered it, but did not know who or what it was for? It happens. Oftentimes because the message gets lost in the creative. When features and benefits are not liked to consumers' wants and needs commercials fall flat. Features and benefits are different, great commercials typically deliver both. Features are the what - the characteristics of the product. Benefits or the why- how it helps the buyer. In commercials that delive

As with all Super Bowls, there were plenty of hits and misses in Super Bowl LV. For starters why did Oatly spend 5.5 Million on this? More Here https://bit.ly/2Z2St8s

Sunday's Big game will miss big some big brands like Budweiser. It is Budwiser's first absence in 37 years. Coke, Pepsi, Hyundai also absent. Even without annual advertisers ad revenue strong. Forecasted AUR 5.6 Million. which is an all time high. 2020 Superbowl in-game revenue 448Million. Likely higher in 2021. Forbes article here https://bit.ly/3r3xK0q