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Robert Eckelman

Feb 11, 20211 min read

Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.

Have you ever watched a commercial, loved it, remembered it, but did not know who or what it was for? It happens. Oftentimes because the...

Robert Eckelman

Feb 9, 20211 min read

Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?

As with all Super Bowls, there were plenty of hits and misses in Super Bowl LV. For starters why did Oatly spend 5.5 Million on this?...

Robert Eckelman

Feb 1, 20211 min read

Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness

Sunday's Big game will miss big some big brands like Budweiser. It is Budwiser's first absence in 37 years. Coke, Pepsi, Hyundai also...

CTV = Connected TV | OTT = Over The Top TV