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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

LAWonCTV- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs

Robert Eckelman

Nov 25, 2020
1 min

LAWonCTV- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs

This is a link form our mother company, ConnectADtv. It defines who we are, what we do, our process, the client experience. https://www.connectadtv.com/post/connectadtv-who-are-we-why-ad-budgets-are-shifting-to-ctv-all-campaigns-start-with-client-needs We are a small company with huge partners, our size, inventory, and ad tech partners are all intentional. Being small allows us to focus on what is most important, client success. Having the best inventory partners in the busin

The holidays are upon us. Remember these 5 things and ...

Robert Eckelman

Nov 23, 2020
1 min

The holidays are upon us. Remember these 5 things and ...

enjoy the time shared with others whether it is spent in person or virtually. Be safe

Subscription-streaming- Netflix, Hulu, Disney Plus, Peacock, Amazon, & HBO Max are battling

Robert Eckelman

Nov 16, 2020
1 min

Subscription-streaming- Netflix, Hulu, Disney Plus, Peacock, Amazon, & HBO Max are battling

but Free Ad-Supported Streaming TV (FAST) might be winning the streaming war. Since the beginning of the Covid pandemic FAST CTV | OTT are growing faster than subscription streaming services. Just about every large media company has jumped into CTV |OTT and many are organizing their corporations around streaming. more here https://bit.ly/2UuJISi Full article from Variety https://bit.ly/3kuqF5m

Q3 2020 streaming earnings & audience grow, innovation soars. Fubo Considers offering sports betting

Robert Eckelman

Nov 11, 2020
1 min

Q3 2020 streaming earnings & audience grow, innovation soars. Fubo Considers offering sports betting

FuboTV, a sports-heavy skinny CTV Bundle already has a partnership with FanDuel a company that offers an online sportsbook, fantasy sports, online casino ... Between the two companies, they have a lot of subscriptions, connectivity, interest, and video. It definitely sounds like a possibility and a new ability for CTV. More Here https://www.connectadtv.com/post/here-is-something-in-the-ctv-space-you-can-bet-on-fubo-tv-considering-offering-sports-betting LAWonCTV.com, it is

Need more evidence the shift to streaming has occurred. Look to 3rq quarter earnings & active users

Robert Eckelman

Nov 10, 2020
1 min

Need more evidence the shift to streaming has occurred. Look to 3rq quarter earnings & active users

3rd quarter 2020 Roku revenue up 73% Trade Desk revenue up 32% Tubi 33 million active users Pluto 24.8 million active users Sling YouTube TV, Philo all add subscribers to their skinny bundles More here https://www.connectadtv.com/post/we-are-in-a-streaming-first-demos-plus-world LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

Could viewership of Election night 2020 be lower than Election Night 2016?

Robert Eckelman

Nov 5, 2020
1 min

Could viewership of Election night 2020 be lower than Election Night 2016?

According to media post viewership was down 20% 2020 vs 2016 https://www.connectadtv.com/post/election-night-viewership-falls-by-14-5-million-viewers-2020-vs-2016 LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

The LAWonCTV mission- help law firms increase the right cases & reduce cost per case. We achieve results for our clients through premium CTV |OTT networks & content, data-driven precision targeting, superior reporting & analytics, campaign optimization, and a 100% transparency guarantee.

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