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As of 7/25/23 All New Blog Posts Moved here

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

As of 7/25/23 All New Blog Posts Moved here

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LAWonCTV- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs

Robert Eckelman

Nov 25, 20201 min

LAWonCTV- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs

This is a link form our mother company, ConnectADtv. It defines who we are, what we do, our process, the client experience....

The holidays are upon us. Remember these 5 things and ...

Robert Eckelman

Nov 23, 20201 min

The holidays are upon us. Remember these 5 things and ...

enjoy the time shared with others whether it is spent in person or virtually. Be safe

Subscription-streaming- Netflix, Hulu, Disney Plus, Peacock, Amazon, & HBO Max are battling

Robert Eckelman

Nov 16, 20201 min

Subscription-streaming- Netflix, Hulu, Disney Plus, Peacock, Amazon, & HBO Max are battling

but Free Ad-Supported Streaming TV (FAST) might be winning the streaming war. Since the beginning of the Covid pandemic FAST CTV | OTT...

Need more evidence the shift to streaming has occurred. Look to 3rq quarter earnings & active users

Robert Eckelman

Nov 10, 20201 min

Need more evidence the shift to streaming has occurred. Look to 3rq quarter earnings & active users

3rd quarter 2020 Roku revenue up 73% Trade Desk revenue up 32% Tubi 33 million active users Pluto 24.8 million active users Sling YouTube...

Could viewership of Election night 2020 be lower than Election Night 2016?

Robert Eckelman

Nov 5, 20201 min

Could viewership of Election night 2020 be lower than Election Night 2016?

According to media post viewership was down 20% 2020 vs 2016 https://www.connectadtv.com/post/election-night-viewership-falls-by-14-5-mil...

CTV = Connected TV | OTT = Over The Top TV

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