Without the ability to deliver target ads publishers could reduce content and or require paywalls.

consumers could suffer from larger ad loads and irrelevant messaging. Let's find a win-win.

According to a Media Post article https://bit.ly/3gTaeRl people opting out of targeted ads in I Phones- Identifier For advertisement (IDFA) may not be as bad as feared.

Without the ability to deliver target ads publishers could reduce content and or require paywalls.