The headlines between CTV, TV, & Cable are completely different.
About the only good TV & Cable headlines, you see these days, is when major networks are purchasing streaming services. For example, you see plenty of headlines about Hulu they are owned by Disney who owns ABC. You see nice headlines about Peacock they're owned by NBC. You're also seeing headlines about Paramount +, they are formerly CBS | Viacom.
By the way, major networks own several streaming platforms. Paramount + (CBS) owns Pluto, Fox owns Tubi, and NBC owns Xumo… I could keep going. This reminds me of 30+ years ago, major TV Networks started buying cable networks.
I am certainly not knocking major Networks, by purchasing streaming platforms they are future-proofing their business. People have not stopped watching and they certainly still want entertainment. They just changed the platform where they view and how they view.