Image by Nick Morrison

Blog Post

  • Robert Eckelman

The headlines between CTV, TV, & Cable are completely different.


#CTV #Streaming #OTT are soaring to new heights. TV and Cable are free falling to new lows. At some point in the future 5 to 10 years almost TV & Cable as we know it now will be streamed.


About the only good TV & Cable headlines, you see these days, is when major networks are purchasing streaming services. For example, you see plenty of headlines about Hulu they are owned by Disney who owns ABC. You see nice headlines about Peacock they're owned by NBC. You're also seeing headlines about Paramount +, they are formerly CBS | Viacom.


By the way, major networks own several streaming platforms. Paramount + (CBS) owns Pluto, Fox owns Tubi, and NBC owns Xumo… I could keep going. This reminds me of 30+ years ago, major TV Networks started buying cable networks.


I am certainly not knocking major Networks, by purchasing streaming platforms they are future-proofing their business. People have not stopped watching and they certainly still want entertainment. They just changed the platform where they view and how they view.


#CTV #Streaming #OTT always getting better