The demise of the cookie will not be the end of the world, it will lead to better, privacy compliant
Solutions. Let's face it the internet economy is funded by advertisers. It is the fair exchange between consumers media companies.
Cookies help advertisers deliver ads to the most likely audience, measure outcomes & more.
Google will not let go of the Golden Goose that made them supreme without a plan and many genius companies are working on solid solutions independently or in a collaborative effort. Unified ID, Privacy Sandbox, Turtledove, ComScore, SSO are all steps in the right direction. keep reading here
or I will post more as it unfolds.