People and Products both have life cycles. Hope this post helps.

As products | companies move through their lifecycle there are many challenges. Ultimately products & companies embrace change and grow or fail to respond and exit the market. Below is a chart of the product lifecycle.

I am completely not ready for the decline, so my choice is product extension. CTV and entrepreneurship have definitely spawned new growth and fulfillment.

As we mature some of us go through personal lifecycle shifts | enhancements. As I reflect on where I have been and where I am headed here is my personal lifecycle chart.

I think the faster you can get to the 45+ stage the better personal and professional life you will live.