Google to delay prohibition of 3rd party cookies until late 2023
Advertising is a major economic engine of the internet. It is well known that consumers receive free content in exchange for giving publishers, content producers, marketers the ability to deliver relevant and targeted ads. This is made possible, in a large part, due to the 3rd party cookie.
Google originally announced it would stop supporting 3rd party cookies in early 2022 but as of 6/24/2021, Google has extended the timeline through late 2023.
Full google post here
"While there’s considerable progress with this initiative, it's become clear that more time is needed across the ecosystem to get this right".
"We plan to continue to work with the web community to create more private approaches to key areas, including ad measurement, delivering relevant ads and content, and fraud detection".
There is no doubt privacy and security is important to all. People should have transparency and better control over how their data is used. That said, we also want an open internet. Without the ability to deliver target ads publishers could reduce content and or require paywalls. Additionally, consumers could suffer from larger ad loads and irrelevant messaging.