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Blog Post

  • Robert Eckelman

80% of households have a CTV device, 80% of households that tune into to CTV view ad-supported

Updated: Nov 10, 2020



There are many studies by reputable research firms all of them a bit different. It can be difficult picking the right number in the state of hyper-growth that CTV is experiencing so pick the numbers you are most comfortable with.


There is no denying CTV has moved to the right on the diffusion of innovation curve


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