80% of households have a CTV device, 80% of households that tune into to CTV view ad-supported
Updated: Nov 10, 2020
There are many studies by reputable research firms all of them a bit different. It can be difficult picking the right number in the state of hyper-growth that CTV is experiencing so pick the numbers you are most comfortable with.
There is no denying CTV has moved to the right on the diffusion of innovation curve
LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT