70-80% of Subscribers to Peacock & Hulu select Ad-Supported versions
Peacock says they have a total of 24.5 million subscribers. 9 million being paid subscribers. Of their 9 million paid subscribers, the company says 80% opt for the ad-supported version. Full article https://bit.ly/3uxi7TV.
A quick Google search of Hulu subscribers indicates they have between 39-43 million. I am not sure of the number between paid subscribers and people who are receiving a bundle. Of the people who subscribe to Hulu approximately 4 million or 10% subscribe to Hulu live TV (the Hulu skinny bundle). A Google search For Hulu ad-supported subscribers suggests 70% of all subscribers are opting for ad-supported streaming |CTV. Full article https://bit.ly/34HA3A8
#CTV #streaming #OTT always getting better for viewers and advertisers