Robert Eckelman
TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels
After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now...
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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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Robert Eckelman
- Aug 10, 2020
- 1 min
Hulu AD-Supported tier for the price of a $5 Footlong
https://www.connectadtv.com/post/hulu-s-ad-supported-tier-is-getting-cheaper-annual-plan-for-existing-customers-59-99 LAWonCTV.com, it is...
Robert Eckelman
- Aug 7, 2020
- 1 min
Finally A simple definition of the difference between CTV and OTT?
CTV is the device connected to a TV or a smart TV capable of streaming. OTT is content being delivered over and around a Cable Company or...
Robert Eckelman
- Aug 6, 2020
- 1 min
The Economy of the internet
https://bit.ly/3kfDFwK LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT
Robert Eckelman
- Aug 5, 2020
- 1 min
MMA is not for everyone, but I am a superfan. This is the point and opportunity of CTV | OTT
CTV | OTT advertising is not about targeting a program. It is about targeting a precise audience made up of your law firm's best...
Robert Eckelman
- Jul 31, 2020
- 1 min
Combine emotion & relevance and it is pure magic.
Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your...
Robert Eckelman
- Jul 29, 2020
- 1 min
Ouch, My dogs are barking (my feet hurt). COVID is now impacting my foot fashion
This actually is a business post. Too much time on your feet, too much time on your seat, causes numbness and achy feet. During the COVID...
Robert Eckelman
- Jul 23, 2020
- 1 min
Another great reason to look into CTV OTT advertising for your law firm or legal marketing
There have been many studies that show viewers or fine with ads in exchange for the ability to view content they want. Viewers vote with...
Robert Eckelman
- Jul 22, 2020
- 1 min
Does listening to classical music or eating blueberries make you smarter?
There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...
Robert Eckelman
- Jul 20, 2020
- 1 min
With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising
these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...
Robert Eckelman
- Jul 18, 2020
- 2 min
Is your advertising working as good as it should? CTV | OTT a sound stimulus for a better response
TV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...
Robert Eckelman
- Jul 16, 2020
- 1 min
55% of people 18-34 in the US watch CTV |OTT daily.
According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at...
Robert Eckelman
- Jul 15, 2020
- 2 min
Adding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even better
How did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the...
Robert Eckelman
- Jul 14, 2020
- 2 min
Local CTV | OTT advertising, your Law Firms next best advertising opportunity
Why CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good...
Robert Eckelman
- Jul 14, 2020
- 1 min
Is the Peacock bringing their A-game?
Peacock launches in 7/15, (this post is 24 hours prior to launch), and without any last-minute deals Peacock will not be available on...
Robert Eckelman
- Jul 13, 2020
- 2 min
Is legal advertising direct response or branding? It is both.
Is legal advertising direct response or branding? It is both. A brand is a name, symbol, design… in the mind of a consumer. Over time the...
Robert Eckelman
- Jul 8, 2020
- 1 min
That was easy, the Roku Channel now has over 100 free ad-supported OTT channels.
It is a win-win. Viewers have access to great programming, TV, Movies, even some live events . Advertisers and marketers can use video,...
Robert Eckelman
- Jul 8, 2020
- 1 min
CTV | OTT is changing advertising. Premium content, data-driven targeting, reporting & analytics
The opportunity is great and agencies are changing their structure, planning and buying methodologies to serve their clients. 1, There...
Robert Eckelman
- Jul 8, 2020
- 1 min
Binge all you want. Fantastic programming comming to CTV | OTT for free
Amazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV...
CTV = Connected TV | OTT = Over The Top TV
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