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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Tampa is the lightning capital of North America & home to the Stanley Cup Lightning
Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running...
Robert Eckelman
Jun 30, 20211 min read
CTV is a disrupter, CTV shifts power from media companies to marketers.
https://bit.ly/36c1OyF Link to Media Post article CTV- Advanced targeting, Efficiency, Effectiveness, Measurement, Attribution... is far...
Robert Eckelman
Jun 28, 20211 min read
Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better
Quality content from the now-defunct streamer service Quibi available for FREE as Roku Originals. https://bit.ly/3vKjJ9T
Robert Eckelman
Jun 21, 20211 min read
Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.
Jane Marczewski also known as Nightbirde is amazing. She is talented, courageous, has outstanding composure, and shared a message of...
Robert Eckelman
Jun 15, 20211 min read
When I have nothing to do that means my clients, sales team, and operations are all taken care of.
Having nothing to do does not mean I do nothing. It actually gives me the freedom to do some of my most important work. When my sales...
Robert Eckelman
Jun 11, 20211 min read
Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade
Great ad, it combines Star Power & Humor. It is still relevant and original. There is even an element of surprise. Brady does not miss on...
Robert Eckelman
Jun 8, 20211 min read
Before producing your next ad, think about what consumers want.
Here is a great roadmap from Marketing charts. It is easy to think we should include how we respond to Covid 19 but the reality is that...
Robert Eckelman
Jun 7, 20211 min read
CTV = Connected TV | OTT = Over The Top TV
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