Blog

As of 7/25/23 All New Blog Posts Moved here

Robert Eckelman

Tampa is the lightning capital of North America & home to the Stanley Cup Lightning

Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running...

Robert Eckelman

CTV is a disrupter, CTV shifts power from media companies to marketers.

https://bit.ly/36c1OyF Link to Media Post article CTV- Advanced targeting, Efficiency, Effectiveness, Measurement, Attribution... is far...

Robert Eckelman

Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better

Quality content from the now-defunct streamer service Quibi available for FREE as Roku Originals. https://bit.ly/3vKjJ9T

Robert Eckelman

Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.

Jane Marczewski also known as Nightbirde is amazing. She is talented, courageous, has outstanding composure, and shared a message of...

Robert Eckelman

When I have nothing to do that means my clients, sales team, and operations are all taken care of.

Having nothing to do does not mean I do nothing. It actually gives me the freedom to do some of my most important work. When my sales...

Robert Eckelman

Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade

Great ad, it combines Star Power & Humor. It is still relevant and original. There is even an element of surprise. Brady does not miss on...

Robert Eckelman

Before producing your next ad, think about what consumers want.

Here is a great roadmap from Marketing charts. It is easy to think we should include how we respond to Covid 19 but the reality is that...

CTV = Connected TV | OTT = Over The Top TV