Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Tampa is the lightning capital of North America & home to the Stanley Cup Lightning

Robert Eckelman

Jun 30, 2021
1 min

Tampa is the lightning capital of North America & home to the Stanley Cup Lightning

Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running hiding in the closet after the first loud thunder-boomer. If you work from home you can be at the mercy of Mother Nature. Be prepared, have a redundant portable office. Set up shop at the nearest Starbucks or Panera and all is good. Find every opportunity to delight your clients. BTW- while my neighbor's cable was out during the lightning storm,

CTV is a disrupter, CTV shifts power from media companies to marketers.

Robert Eckelman

Jun 28, 2021
1 min

CTV is a disrupter, CTV shifts power from media companies to marketers.

https://bit.ly/36c1OyF Link to Media Post article CTV- Advanced targeting, Efficiency, Effectiveness, Measurement, Attribution... is far superior to traditional linear TV | Cable advertising. TV | CBLE budgets are being impacted now and it will continue. BMO Capital estimates CTV will grow at an annual rate of 223% through 2030. Have questions about #CTV #OTT #Streaming Let's talk 727 580 4857

Without the ability to deliver target ads publishers could reduce content and or require paywalls.

Robert Eckelman

Jun 25, 2021
1 min

Without the ability to deliver target ads publishers could reduce content and or require paywalls.

consumers could suffer from larger ad loads and irrelevant messaging. Let's find a win-win. According to a Media Post article https://bit.ly/3gTaeRl people opting out of targeted ads in I Phones- Identifier For advertisement (IDFA) may not be as bad as feared.

Google to delay prohibition of 3rd party cookies until late 2023

Robert Eckelman

Jun 24, 2021
1 min

Google to delay prohibition of 3rd party cookies until late 2023

Advertising is a major economic engine of the internet. It is well known that consumers receive free content in exchange for giving publishers, content producers, marketers the ability to deliver relevant and targeted ads. This is made possible, in a large part, due to the 3rd party cookie. Google originally announced it would stop supporting 3rd party cookies in early 2022 but as of 6/24/2021, Google has extended the timeline through late 2023. Full google post here https://

Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better

Robert Eckelman

Jun 21, 2021
1 min

Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better

Quality content from the now-defunct streamer service Quibi available for FREE as Roku Originals. https://bit.ly/3vKjJ9T

Robert Eckelman

Jun 15, 2021
1 min

Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.

Jane Marczewski also known as Nightbirde is amazing. She is talented, courageous, has outstanding composure, and shared a message of hope. She is an inspiration and I wish her the best. Watch this clip and you will be inspired.

When I have nothing to do that means my clients, sales team, and operations are all taken care of.

Robert Eckelman

Jun 11, 2021
1 min

When I have nothing to do that means my clients, sales team, and operations are all taken care of.

Having nothing to do does not mean I do nothing. It actually gives me the freedom to do some of my most important work. When my sales team and clients are in a good place, I can concentrate on how to move our organization forward.

Robert Eckelman

Jun 8, 2021
1 min

Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade

Great ad, it combines Star Power & Humor. It is still relevant and original. There is even an element of surprise. Brady does not miss on easy throws, If you did not see the parade or don't live in the Tampa Bay area it may not make much sense. I am just glad that Tom Brady throws footballs and Lombardi Trophy trophies better than cell phones. If you did not see the Bucs boat parade,

Before producing your next ad, think about what consumers want.

Robert Eckelman

Jun 7, 2021
1 min

Before producing your next ad, think about what consumers want.

Here is a great roadmap from Marketing charts. It is easy to think we should include how we respond to Covid 19 but the reality is that customers may not care that much. The Covid response depends on how it is linked to consumer benefit. Dominos sealed pizza boxes for delivery. the seal linked peace of mind during Covid 19. BayCare Health did a good job of linking safety https://baycare.org/safety

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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