Robert EckelmanApr 21, 20211 minMore addressability, larger scale, better targeting, increased relevancy, superior ROI All of this is happening as CTV & Streaming surge. According to the Pew Research Center, Traditional Cable and Satellite have fallen 26%...
Robert EckelmanApr 14, 20211 minThere is an abundance of headlines from the CTV| OTT | Streaming industry Trying to make sense of them all is like trying to catch lightning in a bottle. I can not go 24 hours without seeing enticing CTV | OTT |...
Robert EckelmanApr 11, 20211 minCTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion. Recipe for success and an understanding of CTV | OTT | Streaming Start with a company that has a solid understanding of where the CTV |...
Robert EckelmanApr 9, 20211 minKeep your thoughts positive. 1. Time doesn’t change things. We change things in time. 2. There is nothing like a dream to create the future. 3. Procrastinators...