Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Biden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown.

Robert Eckelman

Oct 31, 2020
1 min

Biden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown.

Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big. Full chart from AD Age below https://www.connectadtv.com/post/orlando-detroit-philadelphia-pittsburgh-phoenix-charlotte-n-c-miami-win-big-2020-election Ad Spend could hit 10.8 Billion https://bit.ly/3204gXj LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

80% of households have a CTV device, 80% of households that tune into to CTV view ad-supported

Robert Eckelman

Oct 28, 2020
1 min

80% of households have a CTV device, 80% of households that tune into to CTV view ad-supported

There are many studies by reputable research firms all of them a bit different. It can be difficult picking the right number in the state of hyper-growth that CTV is experiencing so pick the numbers you are most comfortable with. There is no denying CTV has moved to the right on the diffusion of innovation curve LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

Robert Eckelman

Oct 28, 2020
1 min

Fast forward, that is what the COVID pandemic did to CTV.

During the Covid pandemic, people had more time on their hands and less places to go. One of the best options hit the couch and watch TV. All the research will tell you that video consumption is up dramatically since the pandemic hit. The biggest benefactor has been CTV. The adoption of streaming in a few months has been what many would have expected to see over several years. The accelerated growth of CTV has made TV addressable. While this is fantastic there are many criti

As of 2020, there are 300 different OTT services. Your current and potential clients are watching.

Robert Eckelman

Oct 21, 2020
1 min

As of 2020, there are 300 different OTT services. Your current and potential clients are watching.

Is your business keeping up with the changing landscape? The CTV | OTT space can be complicated. Many advertisers and media companies are rushing in to grab their share of the glory. Keep in mind there are many half-time sellers with partial knowledge. CTV is an amazing opportunity for many, it combines the best of TV and Digital. Maximize your CTV investment, talk to a company that specializes in the CTV | OTT, one that runs the entire campaign from strategy and build to opt

we are in a demos plus world. media measurement can be complicated

Robert Eckelman

Oct 19, 2020
1 min

we are in a demos plus world. media measurement can be complicated

The current measurement is a bit antiquated. Nielsen was the best we had for a long time. ComScore came along and changed measurement for the better. Measurement should be continually changing and adapting to how we consume media. The current measurement for CTV is in its infancy. It will get better, but even in its current state it is pretty darn good Read full article here https://www.connectadtv.com/post/measurement-for-ctv-is-getting-better-even-in-its-current-state-it-is

Robert Eckelman

Oct 15, 2020
1 min

Wise words, Great timing

Thank you Sam for always sharing. These seem to show up in my inbox just when I need them. Wise words good timing :) https://www.connectadtv.com/post/i-do-not-take-credit-for-these-words-of-wisdom-but-i-do-for-sharing-them

More content, more viewers, better opportunity for advertisers and marketers CTV getting better

Robert Eckelman

Oct 12, 2020
1 min

More content, more viewers, better opportunity for advertisers and marketers CTV getting better

Just announced the Roku Channel on Fire TV and Local, National, & International news being added to Tubi. More content coming :) LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

Robert Eckelman

Oct 9, 2020
1 min

The latest streaming trend. Cable networks on a migration to CTV or

As it is called FASTs - free ad-supported streaming TV services more here https://www.connectadtv.com/post/if-you-can-t-beat-them-join-them-cable-networks-migrating-to-fasts

Fantastic eMarketer CTV podcast that will separate the bullseye form the bull.

Robert Eckelman

Oct 8, 2020
1 min

Fantastic eMarketer CTV podcast that will separate the bullseye form the bull.

One of the better CTV podcasts I have listened to posted 9/22/20. It is a 25 Minutes Podcast from eMarketer that will save you hours of time separating fact from fiction when it comes to the CTV landscape. CTV is the real deal, get the real facts here :) https://soundcloud.com/behind-the-numbers/what-is-connected-tv-and-what-is-driving-its-growth-september-22-2020 LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

Top five essentials that make my Home Office productive. Tips most can use as we work from home

Robert Eckelman

Oct 6, 2020
2 min

Top five essentials that make my Home Office productive. Tips most can use as we work from home

I have been working from home for almost three years. The COVID pandemic has forced many people to work from home and I believe this will be a trend. I am happy to share some essentials of a Home Office That will make it productive 1, comfortable chair-when I first started my Home Office, I sat on a metal chair for almost 60 hours a week. My butt back feet and neck all hurt. Selecting the right chair can be a challenge the one that is most comfortable for the first 5 minutes

The changing delivery of your favorite Audio & Video is in hyperspeed,

Robert Eckelman

Oct 2, 2020
1 min

The changing delivery of your favorite Audio & Video is in hyperspeed,

Cable, Broadcast has moved to Streaming. There is truly fantastic and personalized content for everyone. My favorite shows today are programs I did not even know of yesterday thanks to recommendation engines from Amazon Prime, Roku, and Hulu, not to mention social media. Leaders turn to laggers or get stronger. It does not happen by accident. Be wise watch the trends, be an innovator, or at least in the early minority. If Buggy Whip makers knew they were in the transportation

When things get tough remember what you did to become successful.

Good Karma never hurts :)

Robert Eckelman

Oct 1, 2020
1 min

When things get tough remember what you did to become successful. Good Karma never hurts :)

https://www.connectadtv.com/post/i-spend-the-first-5-minutes-and-last-5-minutes-of-every-day-the-same-way

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

The LAWonCTV mission- help law firms increase the right cases & reduce cost per case. We achieve results for our clients through premium CTV |OTT networks & content, data-driven precision targeting, superior reporting & analytics, campaign optimization, and a 100% transparency guarantee.

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