Robert EckelmanOct 31, 20201 minBiden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown. Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big. Full chart from AD Age below...
Robert EckelmanOct 28, 20201 minFast forward, that is what the COVID pandemic did to CTV.During the Covid pandemic, people had more time on their hands and less places to go. One of the best options hit the couch and watch TV....
Robert EckelmanOct 21, 20201 minAs of 2020, there are 300 different OTT services. Your current and potential clients are watching.Is your business keeping up with the changing landscape? The CTV | OTT space can be complicated. Many advertisers and media companies are...
Robert EckelmanOct 19, 20201 minwe are in a demos plus world. media measurement can be complicatedThe current measurement is a bit antiquated. Nielsen was the best we had for a long time. ComScore came along and changed measurement for...