Robert EckelmanJul 31, 20201 min readCombine emotion & relevance and it is pure magic. Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your...
Robert EckelmanJul 22, 20201 min readDoes listening to classical music or eating blueberries make you smarter? There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...
Robert EckelmanJul 20, 20201 min readWith Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...
Robert EckelmanJul 18, 20202 min readIs your advertising working as good as it should? CTV | OTT a sound stimulus for a better responseTV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...
Robert EckelmanJul 16, 20201 min read55% of people 18-34 in the US watch CTV |OTT daily. According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at...
Robert EckelmanJul 15, 20202 min readAdding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even betterHow did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the...
Robert EckelmanJul 14, 20202 min readLocal CTV | OTT advertising, your Law Firms next best advertising opportunityWhy CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good...
Robert EckelmanJul 8, 20201 min readBinge all you want. Fantastic programming comming to CTV | OTT for freeAmazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV...