Robert EckelmanJul 31, 20201 minCombine emotion & relevance and it is pure magic. Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your...
Robert EckelmanJul 22, 20201 minDoes listening to classical music or eating blueberries make you smarter? There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...
Robert EckelmanJul 20, 20201 minWith Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...
Robert EckelmanJul 18, 20202 minIs your advertising working as good as it should? CTV | OTT a sound stimulus for a better responseTV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...