Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

Robert Eckelman

Jul 31, 2020
1 min

Combine emotion & relevance and it is pure magic.

Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your media mix. There are many TV Ad's we see, radio ads we hear, and billboards we pass without ever giving much thought to them. Watch this Nike video. First with no audio, then with sound. Do you feel something different...does it move you. Messages that hit home involve our senses, our hearts, and our minds. Tell your story, earn a share of

Ouch, My dogs are barking (my feet hurt). COVID is now impacting my foot fashion

Robert Eckelman

Jul 29, 2020
1 min

Ouch, My dogs are barking (my feet hurt). COVID is now impacting my foot fashion

This actually is a business post. Too much time on your feet, too much time on your seat, causes numbness and achy feet. During the COVID pandemic stand up desks & office chairs sales have surged. Comfortable shoes could be the next sales spike. People are simply not moving around as they did prior to COVID. Even in small offices, people would walk cube to cube, down the hall to the break room, or actually go out and see clients (remember those days). When you stand, or sit,

Another great reason to look into CTV OTT advertising for your law firm or legal marketing

Robert Eckelman

Jul 23, 2020
1 min

Another great reason to look into CTV OTT advertising for your law firm or legal marketing

There have been many studies that show viewers or fine with ads in exchange for the ability to view content they want. Viewers vote with their wallets, still need more proof? 70% of Hulu subscribers are on the ad-supported version. LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

Robert Eckelman

Jul 22, 2020
1 min

Does listening to classical music or eating blueberries make you smarter?

There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity to the opportunity that CTV |OTT can deliver to your law firm and legal marketing efforts. https://bit.ly/2CC1lKM

With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising

Robert Eckelman

Jul 20, 2020
1 min

With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising

these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased by 333% (from 24% to 80%) and hard-wired cable has decreased by 25% ( from 61.5 to 46.7). Deeper dive read here https://bit.ly/3fP0Mvt

Is your advertising working as good as it should? CTV | OTT a sound stimulus for a better response

Robert Eckelman

Jul 18, 2020
2 min

Is your advertising working as good as it should? CTV | OTT a sound stimulus for a better response

TV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT is holding onto viewerships gains made since March 2020- Comscore Is your advertising working as good as it should? Are you doing things like you did last year, 2,3…years ago. Things have changed dramatically over the last decade and at lightspeed since the beginning of 2020. CTV | OTT has been in hyper-growth during the COVID pandemic and u

55% of people 18-34 in the US watch CTV |OTT daily.

Robert Eckelman

Jul 16, 2020
1 min

55% of people 18-34 in the US watch CTV |OTT daily.

According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at least one connected tv device. Increases in US HH penetration of Connected TV devices 2020 80% 2018 74% 2015 57% 2010 25% 48% of A35-54 and 55% of A18-34 watch CTV | OTT Daily daily. Full Leichtman Research Group study here https://bit.ly/2Ci810s LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT

Adding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even better

Robert Eckelman

Jul 15, 2020
2 min

Adding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even better

How did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the size of your law firm, you will likely not outspend the competition. Do not compete at close range, separate from the competition. Too many law firms advertise in the same programs, in the same dayparts, often running back to back. CTV| OTT commercial breaks are often shorter than cable and broadcast, it is a much less congested environment

Local CTV | OTT advertising, your Law Firms next best advertising opportunity

Robert Eckelman

Jul 14, 2020
2 min

Local CTV | OTT advertising, your Law Firms next best advertising opportunity

Why CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good as it once did, why? Because there are more viewing choices than ever before. In the past Judge Judy may have been the gold standard but no longer. CTV | OTT consumers watch what, when, and where they want. Legal advertising is one of the top categories in most local TV markets. If you want to run next to every other law firm keep utili

Robert Eckelman

Jul 14, 2020
1 min

Is the Peacock bringing their A-game?

Peacock launches in 7/15, (this post is 24 hours prior to launch), and without any last-minute deals Peacock will not be available on Roku, Fire TV, and many smart TVs. Quibi kicked off without support from the above devices and is not flourishing. Only time will tell if Peacock does better, well time, and deals with Roku and fire TV. More Here https://www.connectadtv.com/post/i-hope-the-peacock-gets-last-minute-deals-i-am-all-for-great-ad-supported-ctv-ott

Is legal advertising direct response or branding? It is both.

Robert Eckelman

Jul 13, 2020
2 min

Is legal advertising direct response or branding? It is both.

Is legal advertising direct response or branding? It is both. A brand is a name, symbol, design… in the mind of a consumer. Over time the brand takes on A meaning that will distinguish it from the competition and in a time of need people respond in a specific way. Pavlov's dog heard a Bell and started salivating. It is not that simple, the dog was conditioned. It was always the same Bell. Every time the dog heard the bell, he was given food, it was never withheld. The Bell =

That was easy, the Roku Channel now has over 100 free ad-supported OTT channels.

Robert Eckelman

Jul 8, 2020
1 min

That was easy, the Roku Channel now has over 100 free ad-supported OTT channels.

It is a win-win. Viewers have access to great programming, TV, Movies, even some live events . Advertisers and marketers can use video, the most powerful and influential medium, to connect with a highly targeted audience, in specific a geographic area ( down to the zip code) who are most likely to respond to the message. Improving the relevance of messaging, advertising ROI, analytics, optimization, reporting... is what CTV | OTT is all about. Let's have a conversation to see

CTV | OTT is changing advertising. Premium content, data-driven targeting, reporting & analytics

Robert Eckelman

Jul 8, 2020
1 min

CTV | OTT is changing advertising. Premium content, data-driven targeting, reporting & analytics

The opportunity is great and agencies are changing their structure, planning and buying methodologies to serve their clients. 1, There once was a time when buyers were called Broadcast Buyers, or Television Buyers... They had Traditional planning teams and Digital planning teams. Now many agencies are converging Broadcast, Cable, and Digital video including CTV into one team. This is the first shift that will open up budgets to CTV | OTT. 2, 53% of Broadcast TV buyers and 52%

Binge all you want. Fantastic programming comming to CTV | OTT for free

Robert Eckelman

Jul 8, 2020
1 min

Binge all you want. Fantastic programming comming to CTV | OTT for free

Amazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV channel. IMDB just added Mad Men to go along with a list of blockbuster programming worth the watch including Lost, Desperate Housewives, Fringe, Boston Legal. IMDB also has a gigantic library of movies. NBC's new streaming service Peacock will have an AD-Supported version for free. it will have 7000 hours of programming along with day after acc

CTV = Connected TV | OTT = Over The Top TV

Blog

This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

The LAWonCTV mission- help law firms increase the right cases & reduce cost per case. We achieve results for our clients through premium CTV |OTT networks & content, data-driven precision targeting, superior reporting & analytics, campaign optimization, and a 100% transparency guarantee.

© 2020.LAW CTV, All Rights Reserved.