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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Combine emotion & relevance and it is pure magic.
Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your...
Robert Eckelman
Jul 31, 20201 min read
Does listening to classical music or eating blueberries make you smarter?
There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...
Robert Eckelman
Jul 22, 20201 min read
With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising
these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...
Robert Eckelman
Jul 20, 20201 min read
Is your advertising working as good as it should? CTV | OTT a sound stimulus for a better response
TV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...
Robert Eckelman
Jul 18, 20202 min read
55% of people 18-34 in the US watch CTV |OTT daily.
According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at...
Robert Eckelman
Jul 16, 20201 min read
Adding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even better
How did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the...
Robert Eckelman
Jul 15, 20202 min read
Local CTV | OTT advertising, your Law Firms next best advertising opportunity
Why CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good...
Robert Eckelman
Jul 14, 20202 min read
Binge all you want. Fantastic programming comming to CTV | OTT for free
Amazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV...
Robert Eckelman
Jul 8, 20201 min read
CTV = Connected TV | OTT = Over The Top TV
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